Beatriz Cardona

Beatriz holds a degree in Multimedia Engineering from La Salle Engineering School and an Executive MBA from IESE Business School. With over 20 years of experience, she has led digital transformation, business strategy and customer experience projects in digital business consulting firms, working with clients in sectors such as retail, pharmaceuticals and insurance. Before making the leap into digital business consulting, he developed his career in IT consulting and technology entrepreneurship, giving him a comprehensive view of the digital ecosystem, covering technology, innovation and business strategy.