Reputation & Intangibles Director
María holds a degree in Media and Communications (UCM) and she is a PhD Candidate at UCM where she is researching on the link between transparency and trust in institutions. She has also completed a Masters in Political and Institutional Communication (Fundación Ortega y Gasset – USC), a Postgraduate in Communication and Journalism on International Trade (CECO – ICEX) and a Postgraduate Course in Media and International Relations (Birbeck University of London). She is a Professor at the M.S. in Public Communication at the National Institute for Public Administration, where she coordinates a module on intangible assets management in the public sector and teaches the subject of institutional transparency.
She has previously worked on reputation management projects (Villafañe & Asociados), institutional communications (Trade Commission of the Embassy of Spain in Australia) and corporate communications (Marco de Comunicación).
In KREAB, she leads the Business Unit dedicated to Intangible assets, where she develops projects focused on reputation management, stakeholders relationships management, Corporate Social Responsibility and leadership development.