Sari is senior communication strategist and acting as a Insight Director at Kreab Helsinki. Sari has wast experience both from CEO and communication lead roles, and over 15 years background on counselling clients on strategic communications, insight driven marcom leadership and public affairs. Her special areas are AI powered analytics, digital public affairs and strategic planning between brand and stakeholder relations. Her clients include IPR driven creative industries, NGO´s and tech companies. She also runs her own advance level analytics company iloom Oy, which AI algorithm she combines to her strategic planning activities.