Lyberg joined Kreab in 1999 and is now Managing Partner at Kreab Norway AS. Lyberg has extensive experience within the fields of strategic counseling, media relations, public affairs and financial communications. Lyberg was Executive Vice President of Corporate Communication at The Norwegian Banks Payment and Clearing Centre and Executive Vice President of Corporate Communication at the listed company Norway Seafoods. Lyberg has had a long career as a journalist (politics and business) and 13 years as Editor in Chief and CEO (publisher) at two daily newspapers. During this period he was also a board member of the Norwegian Association of Editors, The Norwegian Press Association and the Norwegian Newspaper Association. Lyberg has also been a politician at local, regional and national level. He holds a degree in political science and is also educated within journalism and economics.