“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.”
© Warren Buffett
Corporate communication presupposes certain activities in conducting and masterminding all internal and external communications so as to create favorable opinion of the stakeholders on which the company depends. Such activities are based on the messages issued by a company to its target audiences, the latter being the employees, media, channel partners and the general public. The company aims to deliver the same message to all the parties involved to convey self-consistency, sustainability and trustiness. The message content is an instrument of articulating the company’s mission, its vision and values.
Companies spend abundant efforts and time creating a brand and establishing their reputation. However, in case of the critical situation the company may happen to be on the brink of being ruined. Kreab crisis management experts resort to effective and experience proven tools to manage the company’s reputation under these crucial circumstances.
Reputation is of primordial importance for every company as well as a brand the company manages. Sometimes the brands and the reputations are managed separately and this disconnection between brand and reputation hinders successful growth. Therefore, the companies need a new approach to eliminate this contradiction.
By employing Kreab as a strategic communications advisor, a company or organization can continue to focus on its core business.
Change management
Change management
Change can bring virtually any company or organization to a standstill as employees step into the unknown. We help our clients prepare significant change processes, ensuring that their business continues to move ahead as planned.
Internal communications
Internal communications
The aim of every organization is to have empowered and motivated employees combined with a strong corporate culture. By developing and implementing communications strategies internally, we help align management vision and employee expectations.
Corporate responsibility
Corporate responsibility
Being a responsible corporate citizen is no longer an added value, it’s a necessity. We advise clients on how to incorporate these matters into the business, understand attributes which have an impact on the business and how to shape the debate affecting the industry.
Crisis communications
Crisis communications
A company can face a crisis at any time. Timely and credible communications can make the difference between a momentary setback and lasting damage. Based on our in-depth experience, we support clients in developing the infrastructure needed for effective communications and crisis management.
Issues management
Issues management
Companies and organizations are constantly faced with issues impacting the business – from small local issues to global ones. We help our clients address issues by establishing relationships with key stakeholders, managing public opinion and clarifying views.
Media relations
Media relations
Media play an important role in a democracy. Media also carry a lot of power in shaping the reputation of organizations and leaders. Through well prepared media strategies, interview techniques, message shaping, monitoring and analysis, we ensure our clients stay one step ahead.
Reputation management
Reputation management
A company’s or organization’s reputation is its most valuable asset. We help clients identify issues which risk impacting their reputation and establish the desired perception among key stakeholders and society as a whole.