In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman”.
© David Ogilvy
Public affairs in general as a branch of PR mean establishing and enhancing relations between a company and political elites, top government officials and other decision-makers.
Large companies, charities, trade unions, membership organizations and interest groups as a rule make use of public affairs.
The sphere of public affairs comprises various directions of activities, like lobbying, monitoring, political and economic forecasting, market intelligence and strategic advice, media relations.
The major concept for all these activities is subject to the notion of stakeholder relations, which is crucial when involving the policy makers. Special emphasis should be placed on “key stake holders” Consideration should be given to potential partnership with a variety of groups and individuals, usually including community groups, influence groups, NGOs and professional experts.
Kreab is uniquely experienced in designing and developing projects aimed at harmonizing relations between society, government and business.
We help our clients to find reliable partners for community engagement, to evaluate the potential of such initiatives and to select effective tools to support them.
We are also expert at preventing information crisis, preparing for them, and responding to them when they arise. We have a proven track record of providing communications support to companies involved in shareholder conflicts, litigation, labor disputes and environmental disaster response.
We manage crisis situations by predicting, preparing for and swiftly responding to changing circumstances. When a crisis arises our people are ready to suggest solutions and concrete actions to mitigate reputational risks and protect corporate interests in the media environment.