Corporate Communications

Focused on creating value

We work hard to build and strengthen the reputation of companies through communication, with coherent and differentiated positioning and with multidisciplinary teams and innovative solutions that are effective. We create opportunities. We manage notoriety. We identify spokespeople and influencers, create content and measure in order to manage. We work on external and internal communication to enable and speed up transformation processes at companies. We identify risks and manage them to minimise their impact in crisis situations. Communication is a powerful tool thanks to its ability to call to action and contribution towards creating value and aligning narratives, goals, behaviours and recommendations.

Strategic and Tactical Consulting

Strategic and Tactical Consulting

Corporate and executive positioning
Strategy and tactical communication plans (corporate, financial and product)
Organising communication within a company

Crisis Communication

Crisis Communication

Pre-crisis preparation
Reputational risk observatory and Risk Radar prevention systems
Communication strategy
Crisis management manual and protocols
Spokesperson training
Continuous tracking and monitoring
Recovery-assessmen

Content Factory

Content Factory

Corporate narrative and discourse
Storytelling-storydoing
Creating transmedia materials
Content for owned, internal and external channels; digital liquid content (blog, social, etc.)
Publications - integrated annual report, CSR reports...

Media Management

Media Management

Press office - Media relations management
Media and influencer database
Relationship plans

Spokesperson Training

Spokesperson Training

Narrative and discourse
Media context approach
Key spokesperson aspects
Verbal, non-verbal and written communication
Spokesperson initiatives during a crisis
Role playing, analysis and recommendations

Transformation and Change Management

Transformation and Change Management

Diagnosis and analysis
Design of strategic communication for change
New narratives
Platform content (knowledge and awareness, deliberation, co-working)
Active listening
Change managers and spokespeople
Recognition programmes

Relationship Plans and Active Listening

Relationship Plans and Active Listening

Stakeholder map
Stakeholder relations strategy
Protocols and strategy for interactions and presence

Corporate Responsibility

Corporate Responsibility

Defining CSR master plans
Executing CSR actions
CSR communication strategy
Content creation and communication platforms
CSR, internal leverage at organisations
Reporting
Sustainability indexes
Active listening - From listening to action

Product Communication

Product Communication

Narratives and transmedia content creation
Media and influencer relations
Product campaigns
Identifying collaborative initiatives
Sponsorship strategy and presence
Events
Monitoring

Measuring and Monitoring

Measuring and Monitoring

Kreab Daily News – 24/7 media monitoring and alerts
Identification of KPIs
Activity reports, coverage and recommendations