Insights | Greener, healthier, more gender equality – the social megatrends in Germany

22/09/2021

Greener, healthier, more gender equality – the social megatrends in Germany

What are Germany´s Megatrends? According to an old prejudice, Germany is the country of punctuality, discipline and diligence. The most important thing for most people is their job, their car, their house and their annual vacation on the Spanish island of Mallorca. This image has not been true for a long time. Attitudes and reality of life have changed a lot.

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