Cecilia Wu

Cecilia Wu is an Associate at Kreab, where she supports corporate communications, media relations, and research analysis for various clients. She crafts narratives that bridge ideas and audiences, blending strategic insights with storytelling.

Prior to joining Kreab, Cecilia served as a Media Executive at a leading media agency, where she managed media planning, project execution, and campaigns within the out-of-home (OOH) market in Hong Kong and the consumer tech sector.

Cecilia has gained diverse experience in branding and public relations, working with clients in financial, consumer tech, sports/sports apparel, and FMCG industries. Her expertise includes employer branding on social media, event management, content creation, copywriting, video production, and influencer marketing. She is passionate about delivering creative solutions that drive impactful results for clients.