Executive Associate
Grace serves as an Executive Associate at Kreab’s Hong Kong office, supporting corporate communications, media relations, and research analysis for a diverse range of clients.
Prior to joining Kreab, Grace built a strong foundation in strategic communication within the financial sector. She specialised in stakeholder engagement and crafting narratives that highlight a company’s strengths and investment potential. Grace has successfully managed media and investor relations for publicly listed companies across various industries, including technology, real estate, and pharmaceuticals.
She develops tailored communication strategies that resonate with industry-specific audiences and monitors media coverage to evaluate effectiveness and identify areas for improvement. In addition, Grace coordinates impactful media events, drafts press materials, and prepares performance reports to keep clients informed. She also serves as an emcee for IPO events and investor presentations, enhancing audience engagement.
Grace holds a Master of Arts in Communication from Hong Kong Baptist University and a Bachelor’s degree in Public Relations from Marquette University. She is fluent in both English and Chinese.