Strengthening, adding and protecting long-term value
At Kreab, we help our clients manage and obtain the desired profile and position
on the markets in which they operate. We have an extensive experience in establishing solid strategies to deal with both the anticipated and the unexpected – to mitigate and repair potential damage and rebuild reputation on any scale.
POSITIONING
POSITIONING
• Strategic advise to establish a strong relationship with stakeholders.
• Company positioning
• Leader positioning plan
• Design or reposition brands through
• Dialog with stakeholders.
PRESENCE AND DIALOGUE
PRESENCE AND DIALOGUE
• Media and influencers ecosystem
• Media training for spokespeople
• Image advice for media presence
CRISIS SITUATION
CRISIS SITUATION
• Prevention and crisis management
• Crisis protocols
• Crisis communication plan
CONTENT FACTORY
CONTENT FACTORY
• Branded content
• Material adapted to stakeholders
• Corporate publications
REPUTATION AND INTANGIBLES
REPUTATION AND INTANGIBLES
• 360º reputation management
• Analyze the company´s relationship with stakeholders
• Build a reputation plan tailored to each stakeholder
• Measure with effective analytic system
• Transparency plan