Patricia Cotaña

Graphic designer by training, with over nine years of professional experience developed in freelance environments, advertising agencies, and higher education. She has successfully led comprehensive branding projects and managed creative teams focused on visual identity design and communication for local and international brands across diverse sectors such as retail, education, technology, and public institutions.

She complements her professional profile with specialized photography experience, bringing a multidisciplinary approach that enriches her creative projects. Additionally, she teaches at the university level in areas related to digital design, strategic marketing, brand development, and creative processes, contributing to the education of emerging professionals in the field.

Currently, she is part of the Creative Studio department team at Kreab Bolivia, where she contributes to the development of innovative and effective visual solutions that enhance the communication and positioning of the brands served.