How we work
STRATEGIC VALUE AND CORE BENEFITS
The Kreab Team benefits clients by providing strategic public affairs counsel that serves as a vital complement to traditional legal and technical efforts. By offering an in-depth understanding of EU decision-making processes and the inner workings of EU institutions, the team helps companies navigate complex regulatory and political landscapes.
Their method involves an integrated strategic approach that supports diplomatic and legal strategies, using tailored communication that resonates across diverse cultural and policy contexts, supported by the firm’s global reach.
SENIOR ADVISORY AND POLITICAL INSIGHT
Key asset of the team is its comprehensive service offering and technical competence in high-stakes EU policy frameworks.
This group includes former high-ranking officials who provide clients with a sophisticated understanding of European decision-making processes.
The Senior Advisors combine legal expertise with high-level political insight, allowing clients to treat political risk as a “quantifiable financial variable” that can be managed alongside operational risks.
ASIA AND GLOBAL COMPETITION RELATIONS
A significant differentiator for the Kreab Team is their high-level connectivity and experience with Asian markets and regulators.
This capability is primarily driven by Senior Advisors, who designed and implemented the EU’s flagship competition cooperation projects in Asia, gaining unique insight into the regulatory environments of the region.
Additionally, advisors offer extensive knowledge of transatlantic relations and global supply chain compliance.
To view our expertise, you can download our brochure here
See our case studies here, here, and here
We provide advice in the following areas:
Anti-trust
Anti-trust
We are experienced in helping companies navigate complex antitrust investigations and making adjustments to changes in regulation. Alongside legal advisors, we navigate companies through complex antitrust investigations. We advise clients on how to manage reputational risks, communicate the right messages and effectively engage with competition enforcers at EU and Member States level.
Mergers and acquisitions
Mergers and acquisitions
Already during the pre-notification period, and in Phases I and II of investigations, we advise companies on strategies for achieving their objectives. Analysing the political forces influencing each proposed deal, we assist our clients in developing and communicating effective messages to stake- holders and relevant actors in the European institutions.
State Aid
State Aid
The impact of the current geo-political environment has had impact on the EU economy shifting the attention of policy makers on issues of security of supply chains and economic security. We actively support client interests in state aid cases, providing a clear picture of how policy-makers are approaching each case, both at EU and national level. Input at the political level is often important at the earliest stage possible.
Investor Protection
Investor Protection
KREAB assists corporate entities in proactively forecasting and preparing for potential political and regulatory shifts in order to safeguard their capital and assets. By integrating these geopolitical insights directly into core corporate strategy, organizations are empowered to proactively navigate regulatory shifts, safeguard their assets, and maintain resilience in volatile global markets. This comprehensive approach allows decision-makers to pursue international growth opportunities with confidence, ensuring that unforeseen political disruptions do not undermine long-term objectives or stakeholder value.
Foreign Subsidies
Foreign Subsidies
This new set of rules enables the Commission to address distortions caused by subsidies awarded to businesses by third countries. We would support clients in the assessment of the impact on companies from rules on investment screening and foreign subsidies.
We would provide wider engagement in preparation and during proceedings assessing possible foreign subsidies.
Digital Market Act
Digital Market Act
In the context of the DMA, we provide in depth analysis on its possible impact on companies. We identify and create positioning opportunities for gatekeepers, potential gatekeepers, and users of core platform services and assess the impact of new tools such as the DMA on traditional competition policy, as well as the intersection with sectoral legislation (e.g. platforms regulation, privacy, etc.) in the context of rapidly evolving markets.