Corporate Communications

Strengthening, adding and protecting long-term value

By maintaining close contacts throughout domestic and international business, financial and general-interest media, we are able to develop and implement strategic corporate communications campaigns that deliver a client’s key messages to targeted audiences.

Communications strategising

As a strategic communications firm, we advise our clients what to do and how to do it while taking into consideration their ultimate purposes and context they're operating in. Therefore, we add real value through strategic communications to our clients in an impacting and sustainable way.

Localisation

Political and cultural differences bring extensive challenges to international companies to localise. We map cultural differences between our client’s organization and its partners, to create a plan for how best to manage the differences in communications

Content development

Understanding clients and being able to present the clients with key messages, press releases, op-eds, and infographics in both Chinese and English is one of our expertise. Content in good quality will help in boosting sound media relations.

Media Relations

As a firm with excellent media relationships in China, we possess unique channels, resources, and connections with official media, thus helping clients to communicate their messages efficiently and effectively. We serve as our client’s first point of contact for all media inquiries, evaluating opportunities and providing first line responses when necessary. We also work to dilute or dislodge potentially negative lines of questioning.

Media monitoring and analysis

Media monitoring is essential to avoid any surprises that may impact your reputation or operations. KREAB closely follows developments and news from the government ministries and departments most relevant to your business, along with industry news and trends. We provide clients with either daily, weekly, or monthly reports that contain not only the raw news and updates, but also analysis and recommendations.

Crisis communications

Being able to act quickly in the right way is critical to effective crisis communications. We establish mechanisms in advance to react quickly and effectively when a crisis hits. We also act as part of your crisis management team during crisis.