14/10/2020
Good practice guide for influencers
New guide for the management of influencers in commercial communication
The Superintendency of Industry and Commerce issued the “guide to good practices in advertising through influencers”, an initiative that seeks to protect consumers, given that influencers must clearly and concisely notify, if the content of the information that disclosed to their followers this is paid advertising. Check the attached document to find out how this guide will work.