Out of the box and towards new directions

Brussels, 9 April 2026

As the KREAB brand grows and evolves, we strive to grow and evolve with it.

Thanks to the efforts of the Madrid office, a refreshed visual identity has been unveiled, aligning brand image with the company’s current stage of growth and international development. This implementation amplifies what the brand stands for and reaffirms KREAB as a reference in the communications market.

The new visual identity has been conceived, developed and managed in-house by KREAB’s creative team in Madrid. The process was led by Creative Director Patxi Monedero, who oversaw the design, coordination and global rollout of the project.

“The refresh is not about changing our essence — it’s about amplifying it,” says Carlos Velasco, Partner and Head of Creative & Digital at KREAB Spain. While the brand’s DNA remains intact, it is now expressed through a more contemporary visual language. The new identity is designed to perform at international scale. The result is a more creative, versatile, agile and modern brand, “more KREAB than ever.”

The new KREAB logo steps out of its box and becomes a path towards new directions.
By focusing on the path, KREAB speaks about development, recognising the journey already travelled, working on a shared vision to satisfy clients’ needs.

Maintaining the same essence, the brand honours its heritage while simultaneously renewing itself.
Recalling the brand’s journey, Peje Emilsson, Vice Chair & Founder KREAB Worldwide, guides through the new identity in the following video.

Reflecting on the visual refresh, Tuomas Tierala, Executive Vice President KREAB Worldwide and Managing Partner at KREAB Brussels, comments: “The new identity strengthens the way we tell our clients’ stories, making our communication more distinct, recognisable and aligned with the expectations of policymakers and stakeholders in the EU arena. Combining strategic advice with creative implementation, KREAB moves forward with supporting its clients globally through a refreshed lens.”

To hear more about KREAB Brussels’ practice, find our contact information here.