Managing your positioning
in the Japanese market
In Japan, reputations matter. They are formidable assets that attract famously quality-minded and brand-loyal consumers, instill pride in employees, and forge essential trust relationships. We help our clients position their companies and brands to thrive in the Japanese market for the long term.
Kreab Tokyo’s work for corporate clients includes strategic messaging tailored to the Japanese market; media engagement; interview and presentation training for executives; risk and crisis management; and digital strategy.
Media relations
Media relations
Targeting the right media with the right message is the key to any successful communications strategy. Kreab brings to this task four decades of experience in Japan, a staff that includes experienced journalists from top-tier Japanese and global media outlets, and extensive connections with influential news organizations.
Thought leadership
Thought leadership
Demonstrating expertise in an accessible and engaging way helps organizations stand out in a crowded market. Kreab helps clients create the strategies and tools they need to achieve results. We arrange in-person and online events; develop messages; produce advertorial and other content; craft digital campaigns; and facilitate relations with stakeholders, influencers, and the media.
Digital strategy
Digital strategy
Online brand-building and reputation management requires knowledge of the unique characteristics of a market’s digital landscape. From social listening to executing digital campaigns that resonate with Japanese netizens, Kreab works with clients to manage and strengthen their online presence.
Crisis communications
Crisis communications
Timely and credible communications can make the difference between a momentary setback and lasting damage. Based on our in-depth experience, we support clients in developing the infrastructure needed for effective communications and crisis management, including the creation of crisis manuals.
Internal communications
Internal communications
By developing and implementing communications strategies internally, we help align management vision and employee expectations to foster a strong corporate culture, driven and endorsed by empowered and motivated employees.
Corporate responsibility
Corporate responsibility
Modern corporations know that a responsible conduct is key to driving business growth, building brands and attracting talent. We advise clients on how to best incorporate such viewpoints into their business operations and communicate CSR efforts internally and externally.