Corporate Communications

Managing your positioning
in the Japanese market

In Japan, reputations truly matter. They are formidable assets that attract famously quality-minded and brand-loyal consumers, instill pride in employees, and forge long-term relationships. We help our clients obtain and manage the desired positioning to ensure that their operations thrive in the Japanese market over the long term. Kreab has experience of working across wide-ranging industries, including manufacturing, tech/IT, automotive, finance and more.

Media relations

Media relations

Targeting the right media at the right time is the key to success for any media campaign. After more than three decades in Japan, and with several former journalists in our team, Kreab has extensive connections with influential publications and a deep understanding of editorial processes, helping you achieve your media campaign goals.

Thought leadership

Thought leadership

Demonstrating specialist expertise in an accessible and memorable manner will help your organization stand out in a competitive market. Kreab will help you devise the strategy and tools you need to reach results, including event arrangements, messaging and documentation, media relations, and stakeholder connections.

Digital strategy

Digital strategy

In Japan, online brand building and reputation management requires knowledge of the unique characteristics of the country’s vibrant digital landscape. From social listening to executing digital campaigns that resonate with Japanese netizens, Kreab can work with you to manage and strengthen your online presence.

Crisis communications

Crisis communications

Timely and credible communications can make the difference between a momentary setback and lasting damage. Based on our in-depth experience, we support clients in developing the infrastructure needed for effective communications and crisis management, including the creation of crisis manuals.

Internal communications

Internal communications

By developing and implementing communications strategies internally, we help align management vision and employee expectations to foster a strong corporate culture, driven and endorsed by empowered and motivated employees.

Corporate responsibility

Corporate responsibility

Modern corporations know that a responsible conduct is key to driving business growth, building brands and attracting talent. We advise clients on how to best incorporate such viewpoints into their business operations and communicate CSR efforts internally and externally.

Media training

Media training

Every interview is an opportunity get your message across to your audience. But there are also risks, especially if your organization finds itself in a sensitive situation. Through hands-on sessions that can be flexibly tailored to your needs, Kreab’s experienced media trainers will help you refine your interview technique and message delivery, as well as body language and other visual aspects.

Crisis training

Crisis training

Crises are fast-moving and unpredictable. Kreab’s hands-on workshops ensure that your team understands the correct in-house procedures and how to deliver the right messages. Workshops can be tailored to include report writing, message creation, preparation of media materials, interview training, social media handling, and other elements.