Enhancing the communication of public organizations in Japan and globally
Kreab’s global network and deep knowledge of international relations, public policy, and trade and investment make us ideally placed to support governments and international organizations. In addition to wide-ranging communications support for Japanese national and regional government bodies, we have considerable experience helping foreign institutions reach Japanese audiences. Our areas of expertise include diplomacy, city promotion, arts and culture, trade and investment promotion, and international cooperation.
Strategy planning
Strategy planning
An effective communication strategy starts with knowing the audience. Our experienced advisors help clients to zero in on the audience that matters most to achieving their goals. We co-develop tailored messages that resonate with readers and listeners, and provide tools to deliver those messages to target groups.
Media strategy
Media strategy
Backed by our global network, Kreab devises and executes media strategies inside and outside Japan, across both traditional and online channels. Our staff of experienced consultants and veteran journalists helps clients craft high-impact messages and deliver them through interviews, press releases, media events, advertorials, webinars, and more.
Digital strategy
Digital strategy
Just like private business, diplomacy, trade promotion, and other government activities require a robust online presence. Our team supports public-sector clients by managing social media, producing content, and providing analysis and strategic advice. And through our network of industry-leading digital production partners, we can create the video, animation, and graphics that clients need to make a digital impact in Japan.
Training
Training
Facing the media can be a daunting prospect. To build skills and instill confidence, Kreab's media trainers can deliver lectures and hands-on training sessions that are tailored to simulate the types of interview situations public organizations might face. Kreab also provides crisis communications training.