Enhancing the communication of public organizations in Japan and globally
Kreab’s global network and deep knowledge of international relations, commerce and investment make us ideally placed to support the communications of governments and international organizations. In addition to our wide-ranging global communications support for Japanese national and regional government bodies, we have considerable experience in helping foreign institutions reach Japanese audiences. Particular areas of expertise include foreign diplomacy, city promotion, arts and culture, investment promotion and international cooperation.
Understanding how to effectively communicate your message, who the audience is, and what tools to use is crucial. We can help you from any stage of the process and plan a comprehensive communications strategy to get your points across. Our team of experienced writers can help craft your messages, as well as the speeches, advertorials and other deliverables that you need to reach your audience.
Backed by our global network, Kreab is capable of devising and executing media strategies inside and outside of Japan across both traditional and online channels, including through interviews, press releases, media events, advertorials, and other deliverables. We help hone your message and target it to the right media at the right time.
Public-sector organizations have much to gain from a strong online presence, yet must approach digital communications differently from private-sector firms. Our team is capable of managing social media, creating content, and providing analysis and advice on areas of improvement. Kreab can also assist with producing video, an essential tool for a digital strategy.
Facing the media can be a daunting prospect. To build skills and instill confidence, Kreab's media trainers can deliver lectures and hands-on training sessions that are tailored to simulate the types of interview situations public organizations might face. Kreab also provides crisis communications training.