About Us - Kreab

Our vision

Kreab strives to be the premier consulting firm worldwide integrating
communication strategy, reputation management and public affairs.
We bring creativity, innovation and collaboration to everything we do.

Our core values

Our work is guided by five core values: integrity, respect, commitment, excellence, and trust.

These values form the bedrock of our corporate culture and inform our actions when supporting clients to achieve their business objectives.

Integrity

We prize honesty and discretion, conducting our business in accordance with the highest standards of professional behavior and ethics.

Respect

We respect individuality, and value constructive debate and diversity.

Commitment

We give each client our fullest attention, resulting in relationships stretching over decades.

Excellence

We deliver first class client work, striving to exceed our clients’ expectations and deliver the highest quality strategic advice.

Trust

We build solid long-term relationships with our clients and stakeholders.

Building trust, adding value

“In a world of constant change we continue to support our clients with their strategic objectives across the globe”

Charlotte Erkhammar

Vice Chair, Kreab Worldwide

Solving problems,
maximizing opportunities

“We are a team of strategic business and communication consultants around the world offering our clients solutions to complex communication issues through global insights and local knowledge”.

Karl Isaksson

CEO, Kreab Worldwide

“Our advice is based on profound understanding of the challenges and opportunities facing our clients. We adopt a long-term and sustainable perspective to what we do, both for ourselves and our clients”.

Eugenio Martinez Bravo

Chief of Growth, Head of Latam, Kreab Worldwide

“We believe in long-term relationships, therefore we always strive to exceed our clientʼs expectations, to deliver the best quality and grow together with our clients worldwide”.

Sebastian Remøy

Executive Vice President
Head of Public Affairs

Kreab over the years

1970 - 1979

1970 – Kreab was founded with the basic idea to explain complicated matters in a simple way
1972 – First assignment from long-term client Scania
1976 – Launched operations in London and Paris
1977 – Easy-to-read version of Shell’s Annual Report produced by Kreab London
1978 – ICC Congress in Orlando with futurist Hermann Kahn as keynote speaker
1979 – Training material for post office employees after the merger with Swedish state owned PKbanken.

1980 - 1989

1980 – Broadened offer into financial communications
1982 – Started Diagraf using new technology to produce efficient presentations
1986 – Broadened offer to Public Affairs
1987 – Advisor in creation of Wasa – a merger between four Swedish insurance companies
1988 – Opened office in Helsinki Produced a touring exhibition in the US celebrating 350 years since Delaware was a Swedish colony
1989 – Started Demoskop to carry out market research
1989 – Advisor with key functions in the communication activities for Nordstjernan AB (shipping, construction, real estate, engineering industry) including its 100 years anniversary.

1990 - 1999

1990 – Crises communication for Bahlsen in Germany
1992 – Opened offices in Brussels and New York
1993 – First assignment for Volkswagen AG – a conflict with General Motors about industrial espionage
1994 – Opened office in Beijing when assigned by the city of Beijing in the competition to host Olympic Games
1996 – Established the Scania EU Affairs office in Brussels
1997 – Developed and consolidated Nordic offer with offices in Copenhagen and Oslo – became leading advisor for major financial transactions in the Nordic region
1998 – Advisor to Swedish mining and forestry products company Stora in the merger with Finnish papermaker Enso
1999 – Engaged in, at that time, one of the largest-ever European mergers between the two pharmaceutical companies British Zeneca and Swedish Astra
1999 – Advisor to construction and real estate company Skanska AB to create an international cement industry.

2000 - 2009

2002 – Kreab Helsinki advised the Finnish telecommunication company Sonera in the merger with Swedish Telia
2002 – Advisor to Finnish steel company Outokumpu Oyj when acquiring Swedish Avesta AB
2005 – Advisor to UK-registered international insurance group Old Mutual when acquiring Swedish Skandia
2006 – Kreab assisted Swedish truck manufacturer Scania in warding off a hostile bid from German MAN
2007 – Kreab opened office in Washington DC. European Union acceptance of stock shares with different voting rights (A and B shares) after many years of lobbying by Kreab
2008 – Kreab Brussels strengthened its financial regulation expertise through the acquisition of Brussels based Houston Consulting Europe
2009 – Merger with Gavin Anderson resulted in increased global reach with offices in Madrid, Barcelona, Tokyo, Singapore and Hong Kong.

2010 - 2015

2011 – Kreab Madrid and Kreab London advised Spanish Bankia´s IPO
2011 – Kreab Brussels advisor to the UPM/Myllokoski merger
2012 – Kreab Brazil was launched with offices in São Paulo and Brasilia
2013 – Kreab Ecuador and Kreab Colombia were launched
2013 – Kreab Moscow was established
2014 – Kreab Brussels launched the Financial Policy Advisers Network, with regulatory experts in eight major European capital cities.
2015 – Kreab celebrated 45 years

2016 - 2020

2016 – Kreab India was launched with offices in Bangalore, Hyderabad, Mumbai, New Delhi and Pune
2016 – Continued expansion in Latin America with new offices in Peru, Cuba and Bolivia
2016 – Kreab Portugal was opened
2017 – Kreab Chile was launched
2017 – Kreab Brussels celebrated 25 years anniversary
2018 – Kreab Panama was opened
2019 – Kreab Germany was launched with offices in Berlin, Frankfurt and Stuttgart
2019 – Kreab Argentina was opened
2019 – Kreab Morocco was launched
2020 – Kreab celebrates 50 years anniversary (founded 1970)
2020 – Kreab Indonesia was opened

2021-2022

Kreab opened an office in Mexico
Kreab opened an office in Valencia

A global advisor in strategic communications