With studies in communications and marketing, Mr. Castro has more than 20 years of experience in public affairs and corporate communications. He worked for six years as Account Director for a major PR Agency in Colombia were he advised companies such as Coca-Cola, McDonald’s, Ericsson, Computer Associates, and Xerox. He also managed the Corporate B2B area for Nokia Colombia. Former communications manager for Philip Morris Colombia and Philip Morris International certified trainer in Corporate Affairs for Latin America. In 2009 he founded the consultancy firm 2 Puntos, who was later in 2013 integrated to KREAB Colombia, when the company started in the country.