Partner, Head of Office, Barcelona
Cristina has a degree in journalism from Universitat Autònoma de Barcelona, an MBA from IESE Business School and a Master in International Relations in East Asia from Universitat Oberta de Catalunya.
Prior to joining Kreab, she held the position of Brand, Marketing & Communications Associate Director of EY for Catalonia, defining and implementing internal and external actions to develop the firm’s reputation among its different audiences. Previously, Cristina worked as a journalist in the economic newspaper Expansión, specialising in sectors as diverse as the health and pharmaceutical industry, automotive, telecommunications and professional services. During this stage she also led the online version of Expansion for the Catalan market, including its conceptualisation and subsequent revitalisation in social media networks.