Damián Martínez Lahitou

He was born on June 8, 1971 in Buenos Aires and has more than 20 years of experience in the world of media. His first customers were McDonald’s and Philips. Later, he joined Rowland Worldwide, part of the Saatchi & Saatchi network in Argentina, where he worked for four years and ended up as Account Executive Director. During that time, he was the head of strategic communication campaigns for clients such as Toyota, Jergens Company, Tylenol, Sony and McCain, among others.

In July 1998 he founded Feedback PR, an independent agency considered one of the most innovative in Argentina. In his beginnings, specialized media labeled him as “the young guard”. He worked for clients such as Unilever, Claro, Coca Cola Argentina, Budweiser and Rolling Stone.

Damián holds a Master’s Degree in Communication Management (Universidad Austral). He also complemented his training with different courses and seminars on Marketing, Communication, Public Relations, Crisis Management and Press.

He is a member of the Argentine Association of Marketing, of the Argentine Advertising Council and was General Secretary of the Professional Council of Public Relations.

He was twice juror of Argentina at the Cannes Lions Festival and wrote the book: Brand PR. How Public Relations can help brands