KREAB advises leaders in communication
Leadership and communication are intertwined. And KREAB advises leaders to communicate effectively. Internally to employees, the management team, the board, the owners. And externally, when they are in the media, raising capital, buying, or selling their business, giving lectures, speaking at conferences, profiling themselves on digital media, influencing authorities, meeting policy makers and their advisers or something completely different.
No matter what the challenge, and what to communicate and to whom – your success is directly related to your ability to communicate your messages directly and purposefully to the exact target group you need to speak to. This applies in crisis situations. It applies in peacetimes. And when behavior needs to change, someone needs to be convinced or changes threatens.
The truth is that no matter how relevant your message is, you will only be heard if you are able to convey it so that the recipient listens. Conversely, you will not reach the goal if your form of communication may be precise and well-chosen, but without relevant content for the recipient.
Content and communication are two sides of the same coin and must play together if your messages are to be understood and received in the target group – and have the intended effect.
KREAB advises in both. We have been advising and training managers for many years, and we have developed a model that makes our customers keen on identifying their core messages in relation to the target group. And enable them to convey messages clearly and concisely so that the target audience understands. It is about always taking the recipient as a starting point rather than what you have in mind – and thus get your message across on the recipient’s terms. And it’s about building up your communication, removing all noise, being direct and precise in a way that makes the recipient feel welcomed.
KREAB’s model is based on decades of experience from our 27 offices around the world. The model consists of modules that can be used as one long, logically coherent process or individually and composed according to the customer’s challenge, needs, and wishes. We thus carry out, for example, analysis, development of core message, message training, etc. as independent services.