Public Relations

Classic PR and communication are the core of all our advice

Public relations is a key element when it comes to strengthening your company’s position in the market. Whether the goal is to increase awareness, improve recruitment ability, strengthen the company’s image, attract new customers, or make your company attractive to investors, partners or employees, PR should be the main tool in the toolbox.

Classic PR is typically about ensuring relevant and targeted publicity in the mass media. Nothing still surpasses a front page or other mention in leading media – but used properly, PR can do much more than that. The impact is significantly increased by also using the digital, social media to reach the target groups precisely and think in synergy across disciplines and channels. Therefore, PR should always be used as a strategic communication tool.

At KREAB, we think 360 degrees when we work with PR and communication, and we work purposefully to create synergy between classic mass media (e.g., TV, radio, daily and trade magazines), digital and social media, events, campaigns, internal communication/management communication and public affairs.

We always take the customer’s DNA and business goals as our starting point when we work with PR. An understanding of who you are, what the goal is, who your target group is, and what your core message is, makes it possible to tailor a PR strategy that ensures maximum impact and benefits.

PR may include services such as:

PR and press work

Analysis

Communication strategy

Message training

Media training

Issues management

Campaign

Digital communication

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