Communication and Talent
At KREAB, we recognize that employees are the true driving force behind organizations, making them a key stakeholder for reputation management and sustainability. Furthermore, with the increasing demand for certain profiles in the market, effective talent management has become essential for any company aiming to lead its sector.
Aware of this reality, we support organizations across various industries in addressing their talent and business needs, both internally and externally.
Our team specializes in developing communication and marketing strategies that help companies strengthen their corporate culture, increase employee engagement, and enhance their employer brand, always with a people-centric approach.
Employee Experience and Organizational Culture
Internal Communication
We design tailored internal communication strategies to boost engagement and pride at every stage of the employee lifecycle.
Alignment with corporate purpose
We use storytelling techniques to integrate employees into the company’s narrative, creating a deep and meaningful connection with its values and mission.
Corporate culture activation
We create immersive experiences that allow employees to embody the company’s values and vision in both physical and digital environments.
Employer Brand Enhancement
Evolving into an inspiring employer brand
We develop strategies to make the Employee Value Proposition (EVP) more compelling and impactful, positioning the company as a talent magnet in the marketplace.
Employees as brand ambassadors
We transform employees into passionate brand ambassadors, leveraging their influence to amplify and strengthen the company’s value proposition.
Change Management Communication
Change communication
We guide companies through their transformation processes, ensuring that change initiatives are communicated effectively and that employees feel like an integral part of the organizational evolution.
From silos to collaboration
We foster collaboration among teams by promoting a shared vision and transparent communication, breaking down barriers and building connections.
Internal leadership positioning
We enhance transparency and trust, helping leaders guide with clarity and confidence during times of change.
Artificial Intelligence and People Analytics in Communication
AI applied to communication
We train teams to optimise processes and improve content with Generative Artificial Intelligence. We guide professionals through the transition to 'assisted work', which involves a technological and cultural shift, and help identify easy-to-implement use cases.
Dashboards and control panels
We provide data in a clear and intuitive way, making it easy to visualise key indicators and make real-time decisions. We use data to measure and optimise the effectiveness of communications, ensuring that messages reach employees and candidates effectively.
Data storytelling
We turn data into engaging stories that support better decision-making and a deeper understanding of target audiences.