Professionals. Executives. Leaders
One of the main challenges for executives today is the favourable management of change. Leading in this context of transformation implies improving knowledge and developing skills. The effective and affective transmission of the purpose and culture of a company, the positive intervention in the influence battle and the prevention and mitigation of crises require maximum preparation and communicational training. Digitization has been the generator of many of these changes, affecting how companies interact, communicate and do business.
Kreab Academy’s function is to train CEOs, executives and leading professionals of companies to equip them with the necessary skills to understand, anticipate and persuade. With its own methodology, face-to-face and virtual modalities and the best professionals, specializing in the main areas of the Communication field.
The relationship with the media requires an intimate knowledge of their environment, their needs and the day-to-day of their internal functioning. It is important to serve them correctly and understand journalists' reality so that organizations and companies' messages adequately reach their audiences through the media.
The leader stands out in this context to become an inspiring example that builds and promotes better relationships with their teams. In difficult contexts, it is necessary to work on those leadership skills to reinforce credibility and closeness with teams, clients and other stakeholders.
A crisis situation generates a different relationship dynamic with our audiences and with the media. Detecting new risks in the environment and preparing the appropriate messages is key to being prepared for any warning along with knowing how to anticipate.
Digitization has become a key element in the positioning of companies. Understanding and managing digital codes and channels ensures the greatest impact of business leaders’ interventions in communication, reputation and crisis management.