Vision, values and ethical code

Our vision

Kreab strives to be the leading global consulting firm that integrates communication strategy, reputation management and public affairs.

We bring creativity, innovation and collaboration to everything we do.

Core values

Kreab’s values inspire all our activity. We are a diverse team in which each of our collaborators has their own personal work style, whilst never straying from Kreab’s values in each response and decision made in our professional advice.

Excellence

We are committed to continued improvement and always bringing our best to an environment that changes very quickly. We seek the highest quality in each project we are involved in.

Commitment

We are committed to continued improvement and always bringing our best to an environment that changes very quickly. We seek the highest quality in each project we are involved in.

Respect

We strive to understand the environment around us and develop behaviour that takes into account the different sensitivities of all those who relate to our company.

Integrity

To offer the highest possible quality in any service we provide, we work to offer advice that is solid and rigorously independent, trying to maintain the reputation we have achieved over the years.

Transparency

We share as far as possible, as long as confidentiality and competence commitments do not prevent or discourage it, information with our clients that helps them make informed decisions.

Compliance with the Ethical Code

The acceptance of the Kreab Ethical and Conduct Code by our professionals is essential to form part of our firm. All of our collaborators must also share and promote Kreab’s principles and values that are included in it and ensure their correct application.

Ethical Code

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