With over twenty years of experience in the industry, Carlos holds a degree in Advertising and Public Relations from the Antonio de Nebrija University and a Master’s in Marketing from the Autonomous University of Madrid. He is also a professor of Branding at OBS Business School. Throughout his professional career, he has developed numerous projects both in creative and digital communication agencies and within the internal departments of major companies, giving him a 360° perspective on brand management, content strategy, and digital campaign development.
He has led teams in top-tier consultancies and agencies such as NATEEVO (Taypei), LOLA MullenLowe, Epsilon, and Neolabels, collaborating with major brands like SEAT, Repsol, Másmóvil, Iberdrola, Mapfre, and Disney. In addition, he has held positions in the marketing departments of leading companies such as ING and Vodafone.