Jesús Álava Antón

Jesus Alava Anton holds a degree in Journalism from the Complutense University of Madrid and completed an Erasmus scholarship at the Catholic University of Eichstätt-Ingolstad in Germany. He pursued a Master’s degree in Political and Corporate Communication from the University of Navarra and the George Washington University in the United States and has the “Google Analyst Certificate” in data analysis. He is a professor in the Corporate Communication and Management Leadership Program at IE Business School and the Master’s program in Communication and Digital Management at the Loyola Leadership School. With over 15 years of experience in the fields of communication and marketing, Jesus has served as the Director of Corporate Communication at Indra until this year, leading a multidisciplinary team of over 20 professionals in different countries. Prior to that, he was the Digital Communication Manager at LLYC, among other roles. Jesus is passionate about new multimedia narratives. He firmly believes in the power of disciplines such as artificial intelligence, analytics, and big data to enhance the utilization of data in establishing trust relationships with companies and institutions’ stakeholders.