News | Borja Bergareche joins Kreab to lead Kreab Digital

Borja Bergareche


Borja Bergareche joins Kreab to lead Kreab Digital


Madrid, May 7, 2019

Kreab, an international communications and public affairs consultancy founded in Sweden in 1970, welcomes Borja Bergareche into the firm to lead the growth of the digital area. Borja will participate in the development of customer strategies related to internal and external digital communication, innovation as well as the implementation of digital transformation models.

Kreab, the Spanish leader in financial communication advice and a reference in Public Affairs and corporate communication consultancy, reinforces its team with the incorporation of Borja Bergareche to promote the Kreab Digital brand, increase consulting services in this field and foster digital culture inside and outside the company.

Borja Bergareche is a digital executive and journalist with an extensive and recognised career in the Vocento Group. Since 2014 he held the position of Digital Innovation Director of the Group. With these responsibilities, Bergareche was in charge of designing its digital strategy evaluating media trends and the impact of technological transformation, helping the Vocento Group adapt its business to the digital era and overcome the sector’s challenges in recent years. Among his achievements, among others, we highlight the implementation of the Vocento Media Lab and the know how of introducing new products and trying new narratives and distribution strategies in social networks, artificial intelligence and podcast fields.

For Carmen Basagoiti, Managing Partner of Kreab Spain: “Borja’s arrival at Kreab will undoubtedly help boost the digital orientation of our company, with the dual objective of improving the value proposition we offer our customers, and promoting innovation in business models and processes.”

For Eugenio Martínez Bravo, Executive Vice President of KREAB Worldwide and President and CEO of KREAB Iberia/Latin America/Morocco:  “Without a doubt, Borja’s role will be to identify the digital energy that we already have in the Kreab teams and channel it internally towards our own digital transformation and, externally, towards the numerous projects that we are launching for our clients.”