Kreab and Bankia drive a working group in Cotec on Privacy and Digital Ethics

The conclusions will be reflected in a decalogue of good practices to deal responsibly with the collection and management of data.

Madrid, September 19, 2019

Kreab and Bankia are behind the creation of a Working Group on Privacy and Digital Ethics at the Cotec Foundation for Innovation, which has held its first meeting to define the strategic lines.

The objective of this group is to analyse and propose a privacy and digital ethics model that includes a decalogue of good practices in topics such as the company management of customers’ personal data.

In this way, trends, opportunities, challenges and responsibilities will be studied in the face of the privacy challenge, it will seek to give notoriety to the debate on digital ethics in Spain, and will describe possible actions in the short, medium and long term.

The Bankia corporate director of Regulatory Compliance and work group coordinator, Juan Manuel Casco, underlined that “the real challenge is for companies to adopt a strategy whose goal is to convert data privacy management, ethically, in a competitive advantage in the digital age”.

For Xavier Cima, Digital Policy director of Kreab, “understanding what we can do and what not in terms of data management is going to help companies focus on people, building trust and establishing a digital ethics model hugely necessary. Cotec gives us the key to work with the best experts in this territory, launching this work group led by Bankia and Kreab and in which some of the world’s leading companies participate.”

The group is made up of representatives of public and private entities such as Ayming Spain, Madrid City Council, BBVA, CaixaBank, ClarkeModet, Google Spain, Valencian Institute for Business Competitiveness (Ivace), Mapfre, Mercadona, Orange, Primafrio, Repsol, Telefónica and TMC.

The conclusions will be reflected in a decalogue of good practices that aspires to become a fundamental tool, in a context in which companies must design their digital ethics strategies to face responsibly the challenges and opportunities that arise from obtaining and managing data.