News | KREAB expands in Latin America and opens KREAB Argentina

Kreab Buenos Aires


KREAB expands in Latin America and opens KREAB Argentina

Buenos Aires April, Tuesday 16th 2019


The global strategic communications firm KREAB, founded in Sweden in 1970, has signed a collaboration agreement with Feedback PR+, based in Buenos Aires, which will serve KREAB’s clients in the Argentinian market.


KREAB Argentina joins the list of 25 countries in which KREAB already has a presence and becomes the ninth country in Latin America after Panama, Cuba, Colombia, Ecuador, Peru, Bolivia, Brazil and Chile.

KREAB serves more than 500 clients in 25 countries worldwide including governments, large and small companies from many industries, organizations and sectors. Supporting clients in solving complex communications challenges.

Feedback PR+ is a consulting firm led by Federico Spitznagel and Damián Martínez, focusing on corporate communications, public affairs and brand PR with extensive experience in segmentation to different audiences.

Feedback PR+ will be integrated into KREAB’s network of offices globally but will maintain its own brand in the Argentinian market. Federico Spitznagel and Damián Martínez, will assume the positions of Managing Partners of KREAB Argentina.

Charlotte Erkhammar, Global CEO of KREAB Worldwide, says: “I am very pleased with KREAB’s expansion to Argentina. Feedback PR+ has excellent references in the Argentinian market and we are convinced that there are important opportunities in the country for our global clients”.

Eugenio Martínez Bravo, Executive Vice President of KREAB Worldwide and
CEO of KREAB Iberia/Latin America, says: “This agreement is one more step in the process of consolidating our network of offices in Latin America, a region that is key to the firm’s plans for global growth. The Feedback PR+ teams are a benchmark in the professionalization of public affairs in Argentina as well as providing a digital vision that will complement KREAB’s global offer”.

“For Feedback PR+ this alliance allows great opportunities for growth and development, especially for our team, as it is a cooperation agreement that goes far beyond a local representation. This alliance will also allow us to significantly strengthen the network of services we can provide to our clients, hand in hand with KREAB’s expert team of consultants,” says Damián Martinez.

KREAB’s activity in Spain began in 2001 and in recent years it has consolidated itself as one of the main firms in the market by volume of business, being the leading consultancy in segments such as public affairs or advising on communication of M&A operations.