Kreab recruits Elena de la Mata as director of the internal communication area

Elena de la Mata joins as Director of Internal Communication of KREAB. Elena comes to lead an area with great demand from companies in order to solve the challenges facing organisations in transformation and cultural change. Internal Communication has been consolidated as a key area for the business because it allows for new behaviours and promotes the participation and contribution of employees in the corporate project. Within the reputational pillars of organisations, seeing employees as brand ambassadors is essential to convey coherence to the market about the company’s purpose.

Elena has a degree in Information Sciences, journalism branch, from the Complutense University of Madrid. She qualified as a protocol technician from the Madrid Chamber of Commerce, an expert in Internal Communication from Cepade and Dialogic Coach from the IDDI. She has spent most of her professional career in the communication consultancy Atrevia where she assumed different responsibilities and business directions related to training, marketing, creative developments and, in her last stage, the area of internal communication.